Your Questions About Interactive Mobile Marketing
What will be the future of Internet marketing?
In today’s technology, E-Marketing have already incorporated online purchasing technology such as purchasing clothes, books and even food online. Mobile phones of today have mp3, camera etc incorporated in them, interactive digital TV are getting more popular and even a fridge has a built-in digital TV. What could be the future shape of e-marketing(say in 5 to 10 years). This includes both web based and other electronic technologies.
It all goes in cycles. I remember when direct mail was used so heavily (and still is) and then when the Internet came along, suddenly advertising dollars were being shifted. But wait – now the pendulum is swinging towards direct mail again! Why? It seems that even with a super web site, people need to be notified of it somehow, and the most efficient, fastest way was to send a not or card by mail to tell the customer about the site.
It all is really just another vehicle, and the best advertising is word-of-mouth, because people go where people go. It is the Internet that connects all the thousands of side roads to each other in this massive web. It’s all going to come down to this: What is the most efficient way to get people to part with their money for things they may or may not need?
Anyone using Foursquare for a business with a non-physical location? I need a good platform fr local marketing?
I run a training and coaching business with clients all over the world and will shortly be launching a seminar tour across the USA and UK. I’ve looked at Foursquare and it seems to be exclusively for businesses with physical locations or brands. I don’t have a physical location but still want to run offers for the seminars in each location. Has anyone any suggestions for how I use Foursquare for this or is it just not the right platform for me?
Any other suggestions for local marketing are appreciated. 🙂
Effective local marketing can almost certainly be attained through mobile marketing. Have you considered creating a subscriber list for your prospects and sending a text alert for your tour dates and launch, as well as topics on the coaching/training? I’d have to know a little bit more about your targeted prospects, but there’s a way to incorporate a text message campaign into your marketing efforts to get a base of people who are genuinely interested in your services, as well as create loyalty to folks who can become repeat clients and perhaps call upon you later for virtual services if you offer them.
Your mention of Foursquare piqued my interest in your question because I have used it with clients as a means to check-in using QR codes in physical locations like stores and events, so with that said, here’s how I suggest you use the tool: Using mobile marketing you can generate a QR Code that links to your Foursquare account so people can “check-in” at your training and coaching seminars anywhere they are. Place your QR Code EVERYWHERE you can – on your website, your marketing materials, even display it online where people can scan it from their computer if you’re allowed to upload a photo (if you do offer virtual services via webinars and such) and of course print it yourself or get a local printing company to print a large one to place at each location so you can display it nicely. Also, if you go this route be sure to tell people not to forget to check-in at some point during your seminar. I always advise people that one of the best ways to advertise their mobile marketing campaign is to outright tell people because they might see the QR Code and still wonder what it is.
So as I see it, Fourquare can still be a cool way for people to acknowledge their participation even for non-physical businesses so I’d say go for it. The question I’d have for you after the fact is what would you like to see happen once the seminars are over? That goes back to my initial point which is to say if you have considered incorporating marketing that will also provide leads for services you offer down the line I’d also be sure to generate a keyword and place it, along with the shortcode (your mobile marketing service provider gives this to you) to place on your marketing materials and signage within the seminar locations. That way you can build up a subscriber list for people to opt-in and send text alerts later and this also allows for those who don’t have smartphones to scan a QR Code to be able to participate in some way.
I really hope this helps you at the very least to maybe get some ideas flowing for how to market the seminars. 🙂
If you have more questions about mobile marketing in general or want to know how to get started implementing some of these things like QR Codes and text alerts feel free to contact me. It sounds complicated but you’d be surprised how simple it really is.
Fly Interactive Media
How do I start a company kind of like laser tag?
I came up with an amazing idea for a company kind of like laser tag where the floor is lava. I have everything figured out in my mind I just want to find out how to make my dream a reality. I’m still in high school but i think that this might be a good idea for a future (not to mention its going to be really fun) if anyone as an idea of how to get my company started it would be very much appreciated. Thank you.
Learn local population statistics via the Census Bureau. Your target market will be children between the ages of 7 and 18. Research other youth-friendly recreational businesses in your area, taking note of their amenities and pricing, to determine how best to compete.
2. Determine whether to open an indoor or outdoor laser tag business. While outdoor tag will be somewhat limited by inclement weather, if you live in a relatively and consistently warm climate, weather may be of little concern. Outdoor laser tag may be a much cheaper investment and integrates well with a mobile laser tag business, since you will already have equipment suited for outdoor terrain.
3. Determine what amenities you will include with your laser tag business. If opting for an outdoor park, you may want barbecue pits and benches, in addition to your facility, which will house your private meeting room, restrooms and water fountains. As well, you may opt for vending machines or a café. For an indoor facility, you may want to include an arcade room or birthday party room that can accommodate at least 30 people. Expect to need at least 6,000 square feet.
4. Purchase or lease commercial land or a facility large enough to accommodate your business. If opting for an outdoor laser tag field, look for well-drained land, preferably with a few natural barriers such as large rocks or trees.
5. Develop the arena to create a unique and safe laser tag experience. The theme, use of fog machines, interactive effects and lighting will help create a dynamic atmosphere. As well, your arena may include a maze, be asymmetrical or symmetrical, or be multi-level. Keep in mind that due to the dim lighting and fast pace of the game, most people won’t notice intricate paint jobs at indoor parks. Spend your time creating great game play and worry less about the aesthetic appeal of your obstacles.
6. Purchase a laser tag system, concession food and supplies for your café, arcade machines and vending machines, as needed. When selecting a laser tag system, consider the length of the charge for the guns, maintenance requirements, voice and sound effects, game audit control and the software features.
7. Consult with an attorney and insurance agent to develop waivers and safety policies and to purchase liability insurance. Then hire responsible employees to run the café and assist with the operations and game play by informing players of the rules and showing them how to operate the equipment.
What particular features are evident in text messaging?
I need an answer for this question and the Internet is not giving me the results I need. I was wondering if you could answer this question, and I DON’T mean features for a certain phone or website that involves text messaging.
Note: The reason I marked this question as Computers & Internet > Internet > Other – Internet was because I couldn’t find a category that associates with text messaging. This question is associated with text messaging on mobile phones and computers.
• Personalized text messages
• Configurable content and call to action for interactive marketing campaigns
• Schedule text alerts for any time zone
• Target text messages based on segmentation
• Mobile campaign history
• Powerful reporting on the results
• Sent items features with complete mobile message trail “visa” reporting
• Mobile & text message active short code
• Intelligent text message routing based on short code keywords, history and matching content
• Powerful text inbox features
• Searchable and powerful text message sorting
• Complete text message trail visa
• One click action links
• Real time text responses
• Bucket text message responses
• Automated text responses based on campaign rules
• Quick links to individual contact detail and history
Which is the best “Nokia” mobile GSM handset with good features, long lasting battery life?
Also, with in-built camera, FM Radio, MP3/MP4 Player, Internet browsing, wakeup alarm clock and many other exciting, interactive features.
Though I am not a Nokia Fan, I would say Nokia 5800 is the phone which is ruling the Market.
It has everything that you can ask for.
Check the features from www.gsmarena.com and you will not get disappointed.
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