Why You Must Optimize Your Business For Mobile Marketing
You will notice that marketing online changes all the time. Sharing a market is harder and harder. If you own a business you will have to keep elbowing to stay on top. You can’t afford to not show up where your customers are.
You need to ensure you show up on mobile devices by taking steps to make your websites mobile friendly.
Mobile marketing can be used to promote your business in other ways as well.
Using mobile phones to deliver timely promotional messages to local customers through text messaging is one way mobile marketing can be used to boost your sales and reach. Local business can compete locally like never before with messages that reach right into the mind of their customers while they are thinking the thought “wanna grab a bite to eat?” as the football players leave the field. You can be specific because you are local. A message like “20 to 4! That was an awesome game! Celebrate at Tony’s with a 20% discount!”
Some ideas that will help you start thinking about mobile for business and how it can help yours.
Personalize Communication In Mobile Marketing
This is a biggie if you can do it. Use their name in the message. It’s a known fact that using someone’s name cuts through some of the barriers used to block out messages. The sense of individual treatment is coupled with the use of their name. Your customers are accessible on their mobile devices. Studies show we carry our phones 24 hours a day and are not generally more than 3 feet away from them. We look at the messages we receive, especially if they have our names displayed.
You Can Save Time With Mobile Marketing
Everyone is short on time. Mobile marketing allows you to reach all your customers at the same time to inform them of specials, discounts, coupons and happenings.
Your Mobile Strategy Can Grow Your Customer Base
Lots of businesses either focus on getting new customers or building brand. Why not do both. You can go twice the distance if you offer incentives to your loyal customers for inviting new customers to get on board. Nothing promotes like word of mouth.
Mobile Marketing Save You Money
Mobile marketing in this way costs way less than any kind of print advertising. You may also be surprised how easily it can be done. This saves you money too because you can manage it yourself without a team of geeks on payroll.
You Can Say You’re Environmentally Friendly Because Of Mobile Marketing
You can’t waste paper if you aren’t using any. By using mobile marketing you will be saving trees, space in land fills, and making sure your customers remember the coupon you sent because it will all be on their phone.