Want To Know What Makes A Mobile Site Different?
There are numerous aspects of marketing online. You can’t possibly think that you will be relevant if you don’t evolve along with it. Internet marketing is certainly much about mobile marketing these days.
For the uninitiated learning about mobile can sound daunting. Just what is it anyway?
Every website has infrastructure that is handled through navigation. It’s the best place to start to explain the differences between mobile and regular websites.
Simplicity In Design
On regular websites there is lots of scrolling, up and down, left and right on individual pages. Mobile sites can do the same, but should be in bite size pieces. Make sure what you include is necessary. Cut out all the fluff. Mobile users need quick sound bites they can latch on to.
Teeny tiny phones have teeny tiny screens. You have to have teeny tiny websites. It is tremendously important that the fonts, graphics and layout are simple and easy to understand without much thinking, scrolling or searching. Don’t make me think is the motto. You want your readers to find what you offer, right? Make it easy for them to do.
Don’t try to cram in everything but the kitchen sink. They don’t want it, won’t appreciate it and you will fail in the mobile arena. The marketing guideline of “What’s in it for me” should serve you well in the development of your mobile site. They don’t care about your or your company’s history. They want what they came for. Give it to them and they’ll be happy. Don’t and you won’t be.
Speed Is Essential, Size Really Does Matter
It’s important to remember that mobile networks are slow. Large graphics, or graphic laden pages or templates are not mobile optimized. You want pages to load super fast or folks will bail.
It’s essential that you remember in mobile site development that mobile sites must be viewable on lots of different kinds of phones and devices. Some are fast and others are slow.
Because there are huge differences between some of these networks and devices you have to think super small.
Because your mobile site needs to work on all these different devices, the best practice is to design your mobile site with the lowest common denominator in mind. The goal is for page code to be below 100k.
Content Designed With The End-User In Mind
Has it occurred to you that the content for the two different kinds of sites should be different? It should in some very important ways. Being clear and to the point in your content is super important when it comes to mobile optimization. Graphics, videos, even text, needs to be very straight forward and simple.
I know I’ve already discussed graphics to some extent, but I want to bring up another point or to now.Besides being small and fast your graphics need to be clearly viewable. Think about the color choices, the contrast, and the number of colors. I’m not saying they can’t be colorful or photographs, but spend some time thinking about whether they can be understood quickly. Do they serve a purpose?
Decoration is not the goal with these graphics. Lots of smart phone users and mobile device owners have to pay for data transfer. Your images are costing them money. Think about that.
All the studies indicate that mobile usage is surpassing desktop usage and going to get bigger and bigger. Don’t miss the chance to be where the customers are. Location, location, location. It’s still the name of the game. Are you mobile ready?
Since a good many phone users and mobile devices users will never see your traditional website, (let that sink in), it’s imperative that you have a mobile offering.
Don’t neglect these readers. They want things a certain way, and because they are early adapters they will be the ones to determine the trends and set the tone for how all other adopters relate to mobile sites. They want things easy to read and understand quickly. Do that and you’ll be well on your way to mobile site design and development.
Are you ready to go mobile? A specialist in mobile site design is standing by. Call 501-350-7380 or email firstname.lastname@example.org today to get a free quote. Mention this post and receive a discount.
Mobile Site Army is an Arkansas based company just outside of Little Rock serving, Sherwood, Jacksonville, Cabot, North Little Rock, Maumelle, Fayetteville, Pine Bluff, Conway, Searcy as well as Texas, Tennessee, Missouri an Oklahoma. It doesn’t really matter where you do business, we can help you get your mobile site up and running right away.