Video Marketing Little Rock
Have you considered video marketing your Little Rock business? Once of the coolest things I think about smart phones is that video is accessible to anyone anywhere. Video is absolutely exploding. If you aren’t deciding now how to incorporate video you are already behind. It only makes sense for businesses to market with video. It’s a great medium and very affordable and allows your brand and personality to shine through. It’s a way for you to really set yourself apart from your competition.
Here is a good resource for where to put your videos.
Reasons for Video Marketing In Little Rock
There are a multitude of reasons video should be a big part of anything you are doing online. It helps with customer retention on your site by engaging them for starters. This helps with SEO. Secondly it provides an easy way to get on the front page of Google… It also gives you prime real estate in the second largest search engine in the world – Youtube itself.
Videos (at least the ones on Youtube) can be seen on mobile phones, which is another reason we are so into them. They give your customers a chance to find out more about you, your products or services and your brand.
If you are not video marketing your Little Rock business you are sorely missing out.
Perhaps I’ve convinced you to consider it or, better yet, incorporate it. Where do you start? What do you do first?
How To Do Video Marketing For Your Little Rock Business
The easiest way to get some videos done is to consider first what questions your customers are constantly asking you. You should be able to quickly come up with about 10 of those. You know, stuff folks ask all the time. Make a video for each question simply answering the question. Look at it this way, maybe they’ll quit asking!
You don’t have to worry about fancy and expensive video cameras. You don’t have to worry about anything really technical. I mean, sure, there are lots of things you can delve into if you want the most awesome video ever shot, better even than… Star Wars! But, that’s crazy. Just shoot some freaking video and get it up on Youtube. Tell everyone on Facebook about it. Put a link to your channel on your website. Put a link to a video that’s relevant to any content or blog posts on your site. And make the next video!
If you really don’t want to make videos all by yourself you could talk to a video marketing consultant (like us!). They provide done for you video marketing services in many different formats including animation, whiteboard (these are really the trend right now), powerpoint presentations as well as good old fashioned talking head videos.
Video Marketing Technical Things To Keep In Mind
The only truly technical thing I would look out for is good light and good sound. But most camera phones fit the bill here. Don’t maybe shoot in the pitch black of night in a stiff wind and you should be alright.
Video business marketing is just not that difficult. Getting your videos to rank well, doing seo, conversions, split testing, and keyword research might require a bit more effort and learning, but getting videos out that help your customers find you, get to know you, trust and like you is as easy and hitting record these days.
Shoot in your store, or office and make it fun! Have fun with it. Let your customers see who you really are. I know it makes you vulnerable. We like hiding behind our corporate facades, but that’s pretty much over. People want candid and real. They don’t care about the warts. They want the real you. So give it to them and do some good old fashioned, down home video marketing for your Little Rock business. They’ll show your appreciation by being your customer.