TEXT Content Marketing
Text messages can be used to interact with automated systems to, for example, order products or services, or participate in contests. Advertisers and service providers use direct text marketing to message mobile phone users about promotions, payment due dates, etcetera instead of using mail, e-mail or voicemail.
Today over 5 billion people worldwide and 89% of the
US population own a cell phone or mobile device. These people usually carry their
device on their person at all times and most of them use them to text. Over 150
billion text messages are sent monthly.
Mediums such as the yellow pages, radio, and direct
mail are all on the decline. Most families do not even subscribe to a newspaper
anymore. You must get your message to your customer using the medium that your
customer is now using the most. Sending your message to their mobile devices
gives you that opportunity on an immediate basis. It is said that 97% of people
when they receive a text, they open it. Mobile
text marketing is a 100% opt in service, so you know your text messages are
always welcome. Most businesses make most of their money through repeat
customers. Using this type of marketing gives you the chance to connect to
customers one -on-one and gives you the chance to send them special offers and business
alerts to keep them coming back. This is an excellent way to increase customer
Text marketing is the biggest up and coming
marketing strategy that there is right now. Don’t let your business be left
behind. Don’t let your competition take your customers away. Mobile text marketing
has proven to work for many types of business and should be part of a business
owners overall marketing strategy.
“82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone.” Direct text marketing uses the same style of direct marketing with the merger of text messaging technology into one viable marketing solution.
Mobile text marketing is the newest marketing approach
of the times. As most of you know, to market means to find a solution to a
problem through a product or a service and to get it out to customer. But what
is the best way to get that solution to your customer? Text marketing is now
the best way to do this. This type of marketing is now the fastest growing in
all marketing categories.
After you have created your list, it is time to compose your campaign message. Typically, text messages should be lo longer than 160 characters. This prevents causing your list members to receive your message broken across multiple texts. Because SMS marketing services typically charge per text, this strategy can also help you minimize your SMS marketing expenses. In most cases, your messages should provide an offer that is not available to people outside of your list. For example, you could offer a special discount on a particular product or service. You can also compose a message revealing a special product or service that is only available to list members. Keep your message as brief and straightforward as possible. Although customers may be interested in your special offers, they do not want to spend time reading lengthy messages.
Mobile marketing via proximity systems, or proximity marketing, relies on GSM 03.41 which defines the Short Message Service – Cell Broadcast. SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (Philippines has the world’s highest traffic of SMS). It is also used for commercial service known as Proxima SMS. Bluewater, a super-regional shopping centre in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though the centre which shops they go into and for how long. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say “Save 50% in the next 5 minutes only when you purchase from our store.”