Some Mobile Trends For Mobile Site Development In 2013
No matter what industry you are in the stats are all amazing and thought provoking when you start to look at what is happening in the mobile space. The article below is directed towards the travel industry, but the information it contains is highly relevant no matter what your business is focused on.
Quit simply mobile is exploding. I know I keep saying that, but it’s true, and I want Little Rock business and other small business owners to be in front of that explosion. Why not? But the mindset has to be in place to be successful as we transition our businesses to be more mobile and less desktop. It’s hard to think that thought for many of us. In fact, there are many businesses still behind the whole internet curve. They didn’t have the vision 15 – 20 years ago to get in front then, and are still struggling to get the point now, let alone be developing ways to move from desktop internet to mobile – but it’s got to be done. That’s why we talk so much about it here at Mobile Site Army.
The article below specifically lists some important trends to focus on in the coming year, 2013, when it comes to Little Rock mobile site development. I’ve shared them below. If you’ll read the article you’ll find that this is spot on (as the English would say).
1. Mobile site testing and optimization.
Mobile marketing is not just about shouting to folks to buy our stuff, in this economy it’s about personalization and personalized experiences. To do that you have to turn your attention to your visitors experience and expectation. To address that they mention multivariate testing which is always important. Split testing ensures that you are getting and giving the best with your mobile site.
2. Personalization of mobile content.
As data is more able to be utilized for apps and more data is available by folks sharing everything from pics to blogs to reviews and ratings, people expect to find information specific to them offered from our mobile websites and desktop sites. Think amazon’s “other people who bought this also bought” mentality. They want to see the ratings others have given and know that you know what they bought and use. Look for ways to offer this.
3. Optimizing for tablets.
Smart phones and tablets and cell phones that have internet access are all different critters and so are their owners. They behave differently, have different buying habits and encompass different demographics. Look for ways to take this into consideration as you develop your sitel.
4. Using mobile to extend personalized experiences across channels.
The more we get used to having our cake and eating it too the more we expect to find cake at every turn. I love my Evernote app. It is a great desktop offering, a great web offering and an awseome mobile offering. I use it for everything from making Christmas shopping lists, to what tv shows I watch and business related notes for my team. This type of offering and accessibility will be more and more necessary to develop moving forward into 2013.
“You have a mobile-friendly site? Great, start testing and optimizing it. You have a new strategy for targeted offers and promotions? Wonderful, make sure you’re using personalization to get them right. And don’t forget about tablet users—a mobile site …”
We’ll be sharing more about ways to develop your site for the coming year and to incorporate these trends in various ways. And we look forward to helping you solve other mobile marketing needs.