Online Reputation Management – Tips and Tools To Manage SEO and Reviews
No matter if you do it yourself or hire someone to help out, online reputation management is quickly becoming a necessary part of doing business. In fact, many just consider it now simply part of the cost of doing business like carrying insurance, taking credit cards, or search engine optimization.
Below are some helpful links about what it is and some options available to you as you decide the best course of action to manage your online reputation.
Before I share them with you I also want to point out that there is more than one kind of reputation management, each managing different things. One relates to seo, the other relates to reviews and ratings online. Both need to be monitored, and facilitated into your regular business operations.
The seo portion deals with what results show up when someone searches for your business, organization or ceo’s and managers. If negative things show up on the front page you are being held at bay from your customers. There is no policing organization (thank goodness) that keeps people from saying negative things about you. Shoot, celebrities of all types have been on the raw end of that deal for ever. It’s part of the whole “free speech” thing, and though this is one of the downsides of it, I still firmly believe in it. However, if those statements are on the front page of google, and all people can find when searching for you or your business, it can really hurt you. SEO online reputation management, then, deals with making sure the good stuff is what is one the front page. There are lots of ways to do that, but let’s suffice it here to say that is the difference between seo and ratings reputation management.
What Online Reputation Management Companies Offer
Lots of online reputation management companies deal with one or the other. Because we think both are important for our clients, our company does both. Firms that don’t explain the difference (or understand the difference 🙂 may not be the best choice for your business.
Reviews and ratings reputation managers deal instead with reviews at sites created for those reviews, social media and the like. It’s completely different work, as you might guess.
Online Reputation Management Cost
Obviously online reputation management cost considers the actual needs of the company. If there is a lot of negative to overcome, it will take more effort to handle it. If a new company or one with virtually no reputation needs help, then some extra effort will be needed to get them started. Some companies just need a little help. We take the time to get to know the needs of our customers before proposing an action plan. (To get a free analysis, please call us today: 501-251-1715.)
Online Reputation Management Tips and Tools
Below are some good resources for those who want to find out more about online reputation management.
An Online Reputation Management (ORM) Primer and Howto
Learn about online reputation management (ORM) from Chris Abraham, Team Lead, Special Projects, or Reputation.com — learn about your online reputation, how Google works, how you are reflected on search and what that means to your brand, your company, your practice, your store, and yourself. I go over what Reputation.com does, what ORM is, how it works, some case studies, and what you can do to bring your own good name back to prominence online.
Active Adventures, Online Reputation Management, Technology …
A few weeks ago we shared three of the six trends for 2013 emerging from a survey administered by hospitality management company Destination Hotels & Resorts: good location, eco-friendly meetings and excellent food.
Numero Uno Web Solutions, a Toronto-based SEO and Internet Marketing …
Virtual-Strategy Magazine (press release), on Thu, 20 Dec 2012 09:24:57 -0800
To address this need, Numero Uno Web Solutions has launched new online reputation management services. According to one study, 70% of companies have rejected job candidates based on their online reputation. At the same time, only seven percent of …
Reputation management – Wikipedia, the free encyclopedia
Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term, but …