Online Reputation Management Services
As we move further and further away from Main Street brick and mortar locales, online reputation management services are more and more essential for local businesses. We used to go to the General Store because it was the only one in town. Then there were two, so we chose the one we frequented based on how they treated us and their reputation in town.
How Social Media And Sharing Sites Impact Online Reputation
Social media has exploded in recent years and gives everyone the opportunity to let others know what they think of your business. In some ways we are back to doing business with companies we know, like and trust. It’s important to earn the trust and keep the trust of those who need your services and products.
No matter how good we are, how versed our employees are, how great our products are and our customer service, eventually someone is going to be unhappy, and if they choose to air their grievance with the world at large by writing a negative review it can effect our business.
Not only is bad word of mouth not good for business, these days those things said about us get passed around, and they don’t go away. They can last for years to come, and in many cases these negative reviews are not warranted or fair. What do you do?
How Google Impacts Your Online Reputation
To make matters worse Google has started viewing and sharing reviews as content connected to our business which show up on the front page of Google, in Google Maps, Google + Local, and other review sites.
Take a look today by typing in any industry and a local city, say Little Rock dentist in Google. You’ll see if you glance down the results page a number of sites with reviews along with the results.
Even more importantly Google seems to be ranking their listings based on these reviews. In this case having no reviews is as bad as having poor ones.
A low number of reviews indicates to Google that you (rather your business) isn’t really relevant to the topic. Imagine not being relevant to Little Rock plumbing if you are a plumber, or not being relevant to North Little Rock fencing, if you own a fence company. It can be tragic!
Why Online Reputation Matters So Much To Every Business
Studies are showing that many people do this kind of research before they choose who to do business locally. Studies also show that for many if a company doesn’t have at least 10 reviews they won’t even look at them. Do you have 10 reviews? And are they good or bad? Does your competitor have more? What can you do about negative reviews? This is what online reputation management services is all about. We take care of these worries for you.
Online Reputation Management Services To The Rescue
An online reputation manager will help guide you concerning the reputation of your brand by first showing you how your business is doing in terms of having profiles on the various review sites. There are many places where you should make sure your business is listed to get reviews. This will give people who want to leave positive reviews an easy way to do that.
Having these profiles will also build links to your business, help your SEO (Search Engine Optimization), help you rank and be beneficial for your branding. Additionally it will increase your citations which will help you rank better in Google Maps and Google+ Local. (So, this is a win, win!)
A reputation manager will assess what kind of damage your reputation has sustained and plan a way to deal with any negative comments or reviews. In many ways your online reputation is very much like a credit report for you business. It gives folks an overall way of evaluating you and deciding if they trust you enough to do business with you.
These reviews and ratings aren’t just affecting companies either. These types of searches are being used by landlords, employers and those in government capacities to more effectively screen applicants for everything from loans and grants to jobs. Since it impacting folks on the personal level you can be sure your online reputation will impact your business.
Because trust is so important these days to business of every size it’s important to have an online reputation management company who will ensure you have a positive presence for your brand so that people will know, like and trust your company, and want to do business with you instead of your competitor.
Your reputation management company will help you learn ways to protect your reputation, use the internet to grow your business using reviews, how to suppress bad ones and deal with unfair ones.
There are some things you can do to specifically improve your overall reputation score such as asking customers to leave you reviews and making sure you have profiles on all the appropriate review sites. Just remember though that a business reputation management helps you handle your online reputation that is cumulative over time. Pretty much anything and everything your business has said or done and anything and everything anyone has said about you can be pulled up instantly by a simple search in Google for you, your business, or your employees.
How To Get A Reputation Manager Or Learn How To Do It Yourself
The many factors seemingly out of your control make it necessary for many local businesses to turn to online reputation management services to help them. This is one solution Mobile Site Army offers their clients. Our internet reputation management services provide an integrated approach so that you can be sure your reputation is being monitored, repaired and maintained both now and in the future.
Additionally we offer a coaching program that teaches corporate reputation management. This program teaches you how to start improving your online reputation and how to manage this yourself. (Call to find out more information about our reputation marketing coaching program today.) This is a great solution for small local businesses that simply don’t have any reputation to speak of as you will learn how to get reviews and improve your rankings and ratings. If you only have a few bad reviews this is also a great solution. However, management services provide a greater peace of mind because you don’t have to worry about it and can focus on getting some great reviews from your customers instead.
Either way it’s important to know just how vital reputation management online is to the success of your company. It, like most things in life, boils down to knowing what to do and creating a series of steps to take and then taking them or hiring someone else to take them for you. If we can be of assistance to your Little Rock or Arkansas business with our online reputation management services or our reputation marketing coaching program, please give us a call today (501-251-1715).