Mobile Site Design Takes Action
One of the main issues facing small business owners these days is how to implement new mobile marketing strategies in their business. I always suggest that a business owner take some time to organize their thoughts, project their plan of action and make sure they crunch the numbers to ensure they are targeting a specific goal. Unfortunately, however, this is as far as many folks get. They simply get overwhelmed with the whole concept and become frozen in fear of making the wrong decision.
It’s super important for you to take action. Sure, take some time, (the operative word here is SOME), and gather your witts and take aim, but you have to fire! Don’t stop there. Below you will see that this is what the big boys do and is just exactly what you should do, too.
After thinking about it and devising a plan you have to put it into action – even if it fails. That’s the real point here. Many have said it this way, you need to fail fast. Hit it hard. Try to succeed even if you fail. If you do fail, learn from it and hit it again.
Orbitz is definity a player in the big boy pool. But even they have had to back up from their original mobile site design offering and revamp it. They are on another pass now and have taken into consideration what their users have suggested and complained about to make their mobile experience better.
“Sometimes Orbitz customers using the travel company’s first-generation mobile commerce site would land on a page with the following message: “Our mobile magic hasn’t spread to this page yet, but you can still view it on the full site.” A click on the …”
Whatever you do, don’t fail to act when it comes to mobile. Google has made it their prime objective now for several years. You have to go where the market goes, where Google goes and where the money is. It doesn’t matter if it isn’t perfect. You have to start now to incorporate mobile into your overall marketing strategy. If we can be of assistance, please don’t hesitate to call and schedule a consultation.