Mobile Marketing Little Rock
Mobile marketing in Little Rock is not new. I admit that most business owners seem to get glazed over eyes when I first mention mobile marketing to them. I mean, most are still struggling with other aspects of marketing. Once you start talking about doing it again for mobile devices I think their heart starts to sink. We try and make that an easier reality to contemplate. Mobile marketing can be great fun once you realize what messages you need to get to your audience. Honing in on that would be the number one piece of advice I would give a new client who is beginning to embrace marketing with mobile.
You can find out more about the laws governing mobile advertising and marketing by going here.
Mobile Marketing Services
Certainly there are companies (such as MobileSiteArmy) who offer mobile marketing services with a smorgasbord of choices that are right for your particular company. But to make those choices you have to have first an idea of the possibilities, and second a plan that fits your company, brand and audience. Once you have that all lined out you are ready to begin, and I do mean begin. This is like any other aspect of your Arkansas business. It requires some thought.
Little Rock Local Mobile Marketing
Consider for a moment though how much of an impact local mobile marketing can have on your business. If you plan it out first and take the time to do it right you can instantly, seriously, instantly get your marketing message in front of your customers any time, day or night.
Mobile caters to local first. It drives foot traffic into your establishment and gives you the greatest chance at hearing your cash register ring! Discounts on pizza, local celebrity appearances, spontaneous events, contests, slow nights, boom. Instant return on investment.
Open houses, dime sales, fire sales, bands, artists, you name it. Get them on your list and you can market to them.
SMS Mobile Marketing VS. QR Codes
QR codes are another great way to utilize mobile in your campaigns. Think Treasure Hunt! Contests as well as interactive tours, educating your customers and that sort of thing. Your business can use both to make their world come to your and your world go to them.
Little Rock Mobile Marketing Strategies
Once you determine to use mobile marketing strategies to promote your business, you should map out a plan of action. It is very important to be organized. We suggest using a calendar. (Google and Outook both offer great free ones that will interface with your cell phone.) Plan out your efforts 3 months to a year ahead of time. You aren’t locked in, but you at least can see what the plan is and know what to do next.
Consider your companies other goals. Don’t do mobile just to do mobile. Are you trying to build a list? grow your newsletter? grow our following on social media sites? All of these can be your goals. Which one will you tackle first? what promotions do you have coming up? Put them on the calendar. Schedule out the entire launch. Consider incorporating a marketing funnel with upsells, downsells. Encourage your audience to share on social sharing sites to get freebies. You will quickly discover that mobile marketing in Little Rock is worth the time it takes to do this.
In other words, fit this into your marketing landscape as a part of your strategy.
Next get your technology ironed out. You need a mobile ready site, landing pages, optin forms. Who will you use for short codes or QR codes?
Next, how will you promote your mobile promotion? Facebook? Twitter? Your blog? And what will you give them when they optin? Get it all figured out and then proceed with your promotion.
Track everything. Split test. Do everything you would do for any other advertising campaign. Pay attention to trends in your area, your industry and with mobile itself. Use any and all of that information to modify your calendar with short blasts. Can you tie in a recent celebrity wedding to your product or service? or the new hit by so-and-so? Did someone in local news make headlines this week? Are the local political races heating up? I know one guy who took advantage of the opportunity to point out that a would-be vice presidential candidate had nice abs to promote his P90X product. Is a game coming up? a boxing match? A homecoming? Look at things the way the late Will Rogers did and you’ll find plenty of things to use for both mobile and social.
All in all there is a lot that can be done to promote your Arkansas local business using this booming technology. Video and mobile have been growing by leaps and bounds and will continue to dominate marketing success. Mobile marketing in Little Rock can really help your business engage your customers, see great returns on promotions and grow your bottom dollar. What’s not to like?