Local Restaurants Use OpenTable For Mobile Seat Reservations
This is a great feature that many restaurants should really consider when planning and developing their mobile sites. OpenTable makes it easy for people to reserve a table at a restaurant and then show up and get right to eating instead of waiting in line with all the other schmucks. It rewards those who have chosen to have a relationship with you.
And, not many restaurants know about this yet and so are not offering it. Get in there early and you may well get customers for life. Everyone likes the red carpet treatment. I can’t think of a better way to offer that.
And, as marketers we need to understand, that our customers almost above all other drives when it comes to interacting with our business, is to look like and sound like they are in the know and have the inside track. Way deep down inside we want to show off to others like the small child jumping 3 inches off the ground yelling, “look at me, look at me, see how high I can jump!”
Give them that and you’ll have them eating out of the palm of your hand guaranteed.
“To boost online restaurant reservations and keep pace with mobile technology, OpenTable, the largest online reservation system, is offering to upgrade restaurant Web sites that are part of its paying membership. The upgrade will make it easier for …New York Times (blog)”
It would be a shame to let your competitors get this service first. In most instances, a staggering statistic infact, folks who look for local businesses from their mobile phone have immediate plans to go and make a purchase or eat or whatever. Like, for real, right now. You have to show up or you are missing out on huge profit margins.
Websites also have potential but they are more cerebral, more research oriented by nature as compared to mobile phones which are more kenetic. Get them moving towards your business now.