Jacksonville Mobile Marketing
Most Jacksonville businesses create and run advertising spots or yellow page ads that are exactly like what their competitors are advertising. It’s not your fault. An individual when first getting started tends to do that. You looked around at what the other shops in your area were doing. You created similar type advertising with (maybe) just some slight changes. The problem is, the shops you’re copying did exactly what you’re doing when they started out. They looked at their competition who did the same thing as well. You’re doing what everyone else is doing and so are they. If Jacksonville companies would use mobile marketing they would find a new way to stand out from the crowd.
It’s been one of the hottest emerging markets on the web, and Google has just pushed it to the forefront with it’s latest algorithm announcement. Several years ago they announced that all their efforts would hence forward be focused on mobile first. Now they offer smart phones. You see a pattern here? I do, and now they are going to change their algorithm in April of 2015 and punish web site owners who are not getting with it when it comes to mobile.
If your site is not mobile optimized (friendly for mobile users) your rankings are going to drop like a hot potato. You can and should check Google’s mobile compliance here if you are unsure if your site stacks up.
Any company with expertise in mobile marketing should be able to answer your questions and make suggestions accordingly. You should hear them discuss things like reflexive site designs (especially easy if you use WordPress). There are other ways to go mobile, but there are two main things to consider:
1. How does Google see you? (If they don’t like what you’re doing, you can forget it.)
2. How do mobile users see your site? Can they view it easily, find what they are looking for, navigate it without zooming and scrolling every which way? I mean, who wants that? Google knows it’s users don’t want to do that everytime they visit a website on a mobile device. So, they are taking steps to make sure folks get mobilized.
After optimization you can turn your eyes to loftier goals like video marketing, email campaigns, reputation management or SMS messages to promote your products or services. Before investing your time and effort, you will need to have a proper plan. MSA wants to help Jacksonville business owners make the most of mobile.
The last thing you ever want to get is bad or outdated information about Cabot.