GottaBeMobileMercedes-Benz: How a Mobile Site Was Done Right
If you want to a good car, a well-made car, you consider a Mercedes-Benz. I mean, it’s not that everyone an afford one, but certainly they are known for making a great vehicle. The article below announces the launch of their new revamped mobile site, what they are calling a “luxury” mobile site. I love that! That’s what w should be striving for as mobile site designers and developers.
After first discovering that their mobile traffic to their website had increased 170% in the last year – stop and let that sink in, 170% increase. Wow! That’s why we keep harping on this so much – and that’s with what they finally admitted was a poor mobile offering at best.
Another great point made by the mobile designer was that more and more a company’s mobile offering reflects the relationship they have with their customers. We frequently explain to our customers that somewhere between a half to a third of their customers are heading towards their sites from mobile devices. When there is nothing to offer it’s like turning away a half to a third of your customers. Shame on you! Certainly what you offer your mobile users indicates your relationship with them.
Another geat point made that we also stress to our customers is that there is a huge difference in offering a mobile optimized site and a mobile app. Both have benefits, but essentially a mobile optimized website offers functionality for everyone, whereas mobile apps are more geared towards brand enthusiasts. We think you should consider both, but suggest starting with getting your mobile optimized site design launched before tackling a mobile application. Tackling the first will help aid you in determing what kind of app best suits the needs of your customers and in all areas of mobile marketing as well.
“Mercedes-Benz USA recently revamped its Web site for mobile devices to better serve its customers. The new mobile site (m.mbusa.com) isn’t just a pared down …www.usablenet.com/gottabemobilemercedes-benz-how-a-mob…”
I don’t know about you, but I like a well-oiled machine. I think this new mobile site might be just what they needed. Follow the leaders and look for ways to make your mobile site meet the needs of your customers.