Fort Smith Mobile Marketing
Everyone is talking about mobile marketing. And in our humble opinion it deserves all the attention it’s getting. It’s huge. Something your Fort Smith business can’t ignore any longer. Truth is, it takes time and money to make it work like with many online campaigns.
Your first order of business is to ensure your Fort Smith website is mobile optimized. The easiest way is to verify your site is mobile friendly per Google’s tool. As soon as April 2015 they will start forcing folks to go mobile or go home by penalizing sites that are not easy to read or navigate from smart phones. So be sure and check your site at the link above.
If your web site is not ready it needs to get that way. To do that you will have to understand how users think, how they navigate their cell phones, iPhones, and iPads to find the information they want online.
The easiest way to do this if you have a wordpress site (which we highly recommend to all Ft. Smith business owners for it’s easy of use and functionality) is to use a reflexive them. In fact, no matter what platform your site is built with a reflexive design is the easiest way to be compliant with Google’s new demands. It’s much easier than have two different websites to update and the like.
70% of the country has a mobile phone. Of that 70%, 50% have the best phone. The younger generation will have the smart phones. The older generations may not actually have a cell phone. These statistics should assist you in your selection to make use of a mobile ad network if you are using paid traffic, but recognize that even paid traffic considers quality scores for ad placement and sites optimized for mobile will have preference.
These types of campaigns provide instant and available access to your customer’s eyeballs. The final aspect of any campaign is success. Mobile marketing is no exception. You need to be patient and open to truly understand the benefits and reap the rewards. It is better to understand that mobile marketing can affect the entire mix. It is achieved fully through an integrated marketing strategy, leveraging the advantage of mobile and creative messages that target the interests of your customers.
Just as this new algorithm update demonstrates, no aspect of marketing is static. It’s important that Ft. Smith companies stay abreast of new developments and advances in technology to provide the best offerings to their customers no matter where they are in the buying cycle.
When it comes to Conway, getting the right information can be a daunting task.