Daily Deals Sites Pony Up For Mobile: Groupon vs Amazon Local
When it comes to mobile development it helps to take a close, hard look at what the big boys are doing. That can be an indicator of where the industry is headed, give you ideas about things you can do with your own business and over all put your finger on the pulse of what's happening in the huge marketplace of mobile.
If you'll read the article I've shared below you'll find that at least for these 2 mega companies their mobile development came down to 3 main factors to focus on: find, choose and buy. It makes sense to focus on these 3 areas of development provided you adjust the "buy" to fit your goals. Sometimes "buying" is more taking some action other than actually buying, like opting into your mailing list, or liking you on facebook.
"All Amazon fonts are enlarged and the size of the site is adjusted to fit mobile displays. The main CTAs are clear and accessible without the need to scroll. In contrast to its webpages, the option to load more deals by clicking “Show more” works well …"
If you will focus on each of the 3 aspects of mobile website development separately it will make it easier to tackle and accomplish. It will help you determine a path for more development in the future.