Calculate alcohol intake with mobile site CALCohol
We wanted to share this, well, because it looked like it was timely with the holiday season upon us, and maybe a little fun.
A new mobile app helps you determine how much alchol there is in various drinks or even, say, in a whole pitcher! (That's ambitious!)
This type of simple app is a great way to help or educate your customers, meet a need, and a perfect reason to send out a press release. Those of you who are learning reputation management know that we teach you to send out press releases. Certainly the development and launch of such an app is news-worthy. (hint, hint)
Look for these kind of helpful apps to offer your customers. They can be fun and whimsical like games (remember elf bowling or "go elf yourself"?!). They can be serious or helpful. Take the time to consider your audience (or audiences) and develop something with them in mind. That's the best approach. Include your own branding message and it will be a match made in heaven.
"The Iowa Alcoholic Beverages Division has launched CALCohol, a mobile site that calculates standard drink sizes and the number of alcohol servings per container. The goal of CALCohol is to educate consumers, retailers and servers how much alcohol is in …"
Do be careful this holiday time and perhaps grab this app to help you "stay betwen the lines." (Always drink responsibly.)
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