Cabot Mobile Marketing
Mobile marketing has revolutionized the advertising world. It provides a cheap method to promote products and services. With SMS advertising your Cabot business can access more customers almost instantly. That’s powerful marketing to say the least. And statistics show that most people have their phone no more than 3 feet away from them 24 hours a day.
Most of us these days have become hooked on using cell phones for nearly everything. Because of this marketers have a receptive audience waiting for the kind of information that can be offered through mobile marketing campaigns.
The battle on the mobile market (between Apple, Google, Microsoft, and Samsung) absolutely affects trends in mobile development. And Google intends to win. They have been devoted to mobile for the past 5 or more years when they first announced that their new directive would be to focus on mobile first in all their endeavors. True to form they are now rolling out a new search algorithm update that will be sure to impact Cabot business websites. If websites are not mobile optimized they will not rank as well as websites that are. This new update is scheduled to roll out April of 2015.
We are recommending that every business owner with a website verify that their site meets Google’s standards for mobile friendly sites.
If you site is mobile ready, then you are ahead of the game. Turn your attention to other mobile marketing concepts like email and video marketing, SMS campaigns, QR codes, social sharing and the like. These will continue to become more and more important for your brand and customer retention.
Look for ways to address customers at different stages of the buying cycle and create content for each of them.
But if you are not yet mobile ready you need to get that way. MSA is available to help. Contact us today to get ready to go mobile or go home!
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