Bentonville Mobile Marketing
If you are keeping up with Google you might be in a sweat over their new declaration which will force Bentonville business owners to take the mobile plunge if they haven’t already. Though we sing the praises of mobile marketing here on MSA, it’s Google who has embraced mobile as a directive for the last 5 years and has decided they are tired of waiting for companies to get on board.
Come April of 2015 websites will need to be mobile optimized or face their wrath. The result? Loss of rankings and thereby traffic. And we all with traffic goes money. Paid traffic will be impacted just as much as organic because paid traffic is dependent on landing page quality. In Google’s estimation (and in ours as well) a mobile friendly site is part and parcel to a quality experience online.
Many people check their social media sites using their phones, and companies need to verify that they are sites can be viewed well, navigated well, and used successfully on their phones.. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to inflate your subscriber base. This helps people spread the word about your company with their friends via mobile.
SMS marketing (also called text message marketing) is a great way to your message to customers, but many business owners don’t consider that they are then going to respond on a mobile phone. If they can’t read it, access it, or view it, they are wasting advertising dollars by not being mobile ready.
Yes, mobile marketing entails QR codes, app development, email marketing, video, and SMS. But start with basics. Make sure your site is mobile ready, optimized for mobile search and ready for Google’s inspection come April.
If we can be of assistance to help get your Bentonville business ready, please don’t hesitate to let us know.
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