Benton Mobile Marketing
Google has just announced their move in April to force Benton business owners to have mobile optimized websites. Whether your business model involves organic search or paid search your traffic depends on your site being mobile friendly come April.
Most people who search using a mobile phone are motivated visitors. They want information quickly and to be able to make a purchase or get information. They are usually not able to wait to get to a computer and that’s why they are using the phone.
Over 65% of men and women have seen advertisements over their mobile phones and visited them to make a buying decision. That’s huge compared to stats in recent years. Mobile is growing and is overtaking desktop users. The trend is shifting as more and more people are trusting purchases and other transactions to mobile. Google recognizes this shift and made the determination nearly 5 years ago to put mobile at the forefront of their development. Now they are forcing us to do the same.
Everyone known social is huge for marketers, but many businesses forget that social is being done from mobile. They are clicking advertising links from mobile and need to land on mobile friendly pages.
There are 5 times the number of people using cellular phones than computer systems. In the United States alone 80 million people access the internet on their mobile device. The big companies such as Apple, Yahoo, Google, Facebook are commencing to capitalize on this and set-up mobile promotional initiatives. There are people advertising on Mobile Phones, but only a small number. Due to this, Mobile Advertising is extremely cheap. It is possible to pay as few as $0.01 when someone clicks on your advertising. And we’ve been telling Benton companies this for years. But it’s all about to change. When everyone is required to go mobile or go home the competition will increase and ad spend will also go up.
Digital newsstands such as Amazon, Google, and Zinio – to list a few – are selling digital and non-digital replicas, apps, eNewsletters, and web analytics. How are publishers counting these sales towards rate base or audience goals? Really are the audit bureaus’ requirements for handling these electronic media audits? Join us for this important discussion of the rules, new regulations and reporting options here on our site.
You don’t have to start with the hard stuff like apps or even the easy stuff like text message marketing. But it seems you will have to find out if your site is mobile ready per Google’s standards, and if not, take steps to get that way. We are here to help.
Vistit this page on Bryant.