Are You Ready For The Mobile Explosion?
Take a moment and think about this statistic for a second, if you are still vascillating about going mobile: by 2015 mobile software products and by definition purchases, will be in the oh, $130 billion range. This is exploding. Literally. There is nothing in history that has taken on so quickly or spread so far afield. It’s a global sensation. For reals.
What are you doing to learn about, adopt a policy for it beneath the umbrella of all that you do? The article below points out that with mobile things are constantly changing and updating. You have to get with it. Why? Because you follow the crowd. No, because you want the crowd to follow you. They won’t even be able to find you if you don’t have a mobile site.
90% of mobile users have their phones within 3 feet of them 24 hours a day. No technology has ever had that wide a range of impact. When I say explode, I mean there is no way to forecast what will happen except that it will be big. What are you doing to get prepared?
“IBM has unleashed a number of mobility software products and services to help firms prepare for what McKinsey, the consultancy, says will be $130 billion in client spending by 2015. More than 10 billion mobile devices will be in the hands of consumers …”
More than 10 billion mobile devices are not going to sit around and wait for you to decide they are relevant enough to design for. They aren’t going to wait for your big clunky site to load on their mobile phone all so they can’t see any of it without zooming in 8 times. Don’t ignore this huge shift in the internet landscape. You simply cannot afford to wait for mobile design or mobile marketing any longer.